Our mission

CREATING
BIG BANGS
FOR YOU

For 75 years, our mission has been the same: to make each of our clients shine. With a brilliant event or an awareness campaign that makes people see the light.

The Friends is a team of 40 skilled professionals. People who go the extra mile for you - essentially, friends in every sense. Who always come up with something new, original and unforgettable. Who create big bangs, whatever the size. Just for you.

Meet our team

Our values

Excellence

We go for unparalleled perfection, down to the smallest details.

Team spirit

We prioritise a team spirit and collaboration amongst our different departments.

Agility

Commit to rethinking the social and environmental impact of our sector daily. No challenge is too big as we act with speed and flexibility, cultivating audacity and creative innovation. We do what we love, positively influencing our work, colleagues, and clients.

About

Our history

2023

An important milestone for our company, as 2023 marks our 75 years in business and we moved to Wauthier-Braine, where we have 1,500 square metres of space to expand our activities.
Verhulst & Friends is known as The Friends by Verhulst from now on. This new name anchors the restructuring of the company into 4 separate entities:

Events

VIP & Hospitality

Sponsoring

Communication

2022

Integration of Ghent-based agency 'Panache Events', bringing us (even greater) national reach.

2021

New management.
The team grows from 15 to 30 people working on events and communication campaigns.
Creation of a department entirely dedicated to Esports under the name Verhulst Mediasport. There is also a new department in charge of digital services.

2019

Launch of a communications department specialising in campaigns for government institutions.
This called for a new name for the agency: it is called Verhulst and Friends from now on.

2015

Co-organisation of the bicentenary of the Battle of Waterloo and management of the VIP package.

2000

Development of the Packages and Hospitality divisions for Euro 2000.
The agency changes its name and is now called Verhulst events & partner. It becomes an established player in the Belgian events sector and is also very active in sports sponsorship.

1990s

Diversification of activities: from events management to selling 'public relations' packages. Just think of the creation of the Diabolix Business Club, the Red Devils VIP Village and the Van Damme Memorial Village.

1948

Creation of Pub Verhulst, named after its founder.
His expertise: managing billboards at Belgian and later European championship matches.

Our Commitments

A code of conduct designed for you

The Friends particularly value the relationship between the company and its stakeholders.

It is expected that stakeholders respect and endorse the principles presented in this code of conduct, engaging themselves to respect human rights as well as the environment and prioritise values of excellence and responsibility. The Friends ultimately expects its stakeholders to comply with the laws and regulations being enforced in the country where they operate.