Browsing Data

When you connect to and browse our website, browsing data is collected. The Friends  uses “cookies.” A cookie is a piece of information transmitted by the server hosting the  site to the user’s browser when they access the site. These cookies allow us to identify  your device as well as the characteristics of your browser. Most internet browsers are  

initially set to accept cookies. You can modify your browser settings to refuse cookies or  receive a notification when a cookie is sent. However, please note that some cookies  enhance the site’s functionality, such as remembering the language chosen during the  first connection. Furthermore, The Friends may also analyze login data to ensure the  security and integrity of the site and its content. 

The processed data includes: 

  • Date and time of access to the site; 
  • Number and identification of pages visited during a session on the site and  duration of the visit; 
  • IP address of the computer used to access the site; 
  • Internet browser used and operating system. 

Additionally, cookies may be placed by third-party companies for the execution of  services subscribed to by The Friends from these providers. Your browsing data is  collected and used in several ways, but always with the goal of better understanding  how the site is used to provide a service tailored to demand. 

We use the Google Analytics service https://www.google.com/analytics, which identifies  and uses the internet address (IP address) of devices that connect to our site to generate  statistics on connections (number of connections with a geographic dimension). We use  this technology to measure the eQectiveness of our site and its web referencing. The  

Friends also collects browsing data to analyze site traQic (such as the number of pages  viewed, the number of site visits, as well as visitor activity on the site and their return  frequency). All these processes are carried out to facilitate website navigation and  measure the evolution of its traQic. 

DiQerent Cookies Used: 

  • Google Analytics 
  1. URL: .be 
  2. Name: utma 
  3. Type of cookie: Performance
  4. Purpose: To remember a user’s actions on previous pages or interactions  with the website. Google Analytics cookies collect standard login  information and visitor behavior data. All collected data is anonymous. 
  5. Validity period: 2 years 
  • Google Analytics 
  1. URL: .be 
  2. Name: utmb 
  3. Type of cookie: Performance 
  4. Purpose: To remember a user’s actions on previous pages or interactions  with the website. Google Analytics cookies collect standard login  information and visitor behavior data. All collected data is anonymous. 
  5. Validity period: 30 minutes 
  • Google Analytics 
  1. URL: .be 
  2. Name: utmc 
  3. Type of cookie: Performance 
  4. Purpose: To remember a user’s actions on previous pages or interactions  with the website. Google Analytics cookies collect standard login  information and visitor behavior data. All collected data is anonymous. 
  5. Validity period: Session 
  • Google Analytics 
  1. URL: .be 
  2. Name: utmz 
  3. Type of cookie: Performance 
  4. Purpose: To remember a user’s actions on previous pages or interactions  with the website. Google Analytics cookies collect standard login  information and visitor behavior data. All collected data is anonymous. 
  5. Validity period: 6 months 

For more information on data processing related to Google Analytics, click here:  https://www.google.com/intl/en/policies/privacy/partners/.

Our IT system includes hosting services with specialized partners who guarantee that  data remains stored within the territory of the European Union. Furthermore, we use  services from ClickDimensions/Microsoft CRM/MailChimp/… for collecting your data  and sending various mailings.